Packaging is the first stage of communication between a product and a customer, occurring even before the contents are revealed. There are various types of packaging, each with specific characteristics: the right choice enhances product value, while mistakes can diminish it. ATTOLIS uses professional modern equipment, enabling the production of a wide range of packaging solutions.
Packaging Selection Criteria
Aesthetics matter, but the final format and design should be selected based on the physical characteristics of the contents, brand positioning, and customer expectations. Stylish cardboard boxes must perform both protective and marketing functions. How to choose packaging for your product:
- Product characteristics. The heavier the item, the stronger the packaging must be. Fragility is also crucial: glass, ceramics, and electronics require reinforced structures, internal dividers, or cushioning inserts. For irregularly shaped goods, custom die-cuts and special holders are recommended.
- Target audience. Premium packaging materials differ from mass-market solutions. Age also matters: younger audiences respond well to creative designs, children's products require bright visuals, while corporate gifts call for minimalistic and restrained styling.
- Transportation and storage conditions. Long logistics chains require durability and resistance to mechanical stress. For storage in humid environments or fluctuating temperatures, deformation resistance and additional protection are essential.
Consumers increasingly pay attention to packaging safety. When ordering custom boxes, it is advisable to choose eco-friendly materials, especially when emphasizing natural composition or organic product origin.
Materials and Structures
When selecting packaging options, two key criteria should be considered: appearance and performance characteristics. Main materials include:
- Cardboard – suitable for lightweight and medium-weight products such as cosmetics, accessories, printed materials, and textiles. Ideal for full-color printing.
- Corrugated cardboard – used for transportation and warehouse packaging, as well as heavy items. Its multilayer structure withstands pressure and protects against damage from impacts and drops. Widely used by e-commerce businesses and for bulk shipments.
- Designer cardboard – intended for premium brands and gift products. Features textured surfaces and unique shades, creating a sense of exclusivity.
Depending on the contents, an appropriate box structure is selected. Windowed boxes are ideal when product visibility is important: transparent inserts allow customers to evaluate color, texture, and shape without opening the package. Magnetic lids and sliding mechanisms enhance the unboxing experience. Laminated rigid boxes with a decorative printed layer are perfect for jewelry, gadgets, and branded gifts.
Packaging Examples by Product Type
Each request is adapted to a specific product and usage scenario. Common solutions include:
- clothing and textiles – medium-weight items with branding options, where a logo on the packaging serves as an additional marketing tool;
- jewelry and accessories – rigid constructions with velvet or textile inserts;
- cosmetics and perfumes – classic or laminated boxes with secure internal fixation;
- food products and confectionery – food-grade cardboard packaging with internal dividers;
- electronics and gadgets – reinforced structures with molded inserts or custom-fit trays.
ATTOLIS managers ensure a fast and comfortable packaging selection process. It is a rational investment in brand image that enhances recognition and customer loyalty.
Order a box from ATTOLIS
| Appearance | Manufacturing Material | Scope of Application |
|---|---|---|
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| Self-assembling boxes | cardboard, corrugated fiberboard, designer cardboard 200 mg (brand: T-22 E-wave) | packaging for food products; boxes for confectionery; children's goods packaging; for small appliances |
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| Lid bottom | laminated cardboard, laminated corrugated cardboard, binding cardboard, micro-corrugated cardboard brands: T-22, T-24 (E-wave) | perfume packaging; boxes for jewelry; confectionery; gift products; bed linen |
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| Penal boxes | thin or thick cardboard (craft, plain, colored, or printed), cellulose cardboard (brand: T-22 cardboard density 275 g/sq. m.) | packaging for gift products; confectionery; children's goods |
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| Pillow boxes | Cardboard, brown kraft-catron (cardboard of 250 g/sq. m.) | sock packaging; jewelry or ornaments |
Special offer from ATTOLIS
Modern production equipment allows us to offer customers the widest range of services available. Experienced managers will select the optimal design options for packaging materials depending on the specifics of the goods and the positioning of the business. After agreeing on the terms of the project, a preliminary calculation will be performed. And to save money, it is profitable to order gift boxes with embossing in bulk – and large quantities will be promptly manufactured and delivered to the recipient.