How to create a bright and shiny packaging design

Correct design and presentation of the product – an effective way to increase sales. How is the shiny effect created on packaging? Modern post-printing methods make it easy to turn ordinary boxes with a logo into an elegant and stylish solution. And by contacting ATTOLIS, you can profitably order a full range of services: from design development to its final implementation.

Secrets of creating a colorful shiny print on packaging

The spectacular shine is ideal for gift boxes, exclusive products, cosmetic sets, jewelry, accessories and other product categories. Such an impressive effect is achieved using embossing, which gives premium packaging a luxurious and attractive look. 

Using a metal cliche, the cardboard is pressed with foil due to which a beautiful imprint is formed on the surface. And high-quality material in combination with the correct embossing technique allows you to create unique personalized packaging.

premium embossed packaging colored foil for printing on packaging

Description of the foiling process

Applying metal or colored foil includes several main steps:

  1. Preparation of cliches.
  2. Selection of the base material for embossing depending on the desired effect.
  3. Heating and pressing.

It is the temperature and precise pressure that create a perfectly even print. You can add a cardboard divider to the packaging if the box is intended for several products.

Types of embossed printing

There are various ways to customize envelopes, boxes and gift bags. The foiling process – This is a spectacular finishing treatment that can be applied to paper, cardboard and even leather. Various types of foil are used for this:

  • metalized – gives the surface a beautiful shine;
  • matte – looks laconic, optimal for minimalistic solutions;
  • holographic – adds bright shimmer and dynamic visual effect.

In combination with foil, embossing can also be used, which adds volume and expressiveness to the packaging design. According to the level of execution, it can be single-level or multi-level, as well as combined.

Silk Foil technology, which does not imply the use of cliches, will also be an interesting idea. The design is created using gel, after which it will be sealed with UV rays and covered with metallized foil. The intensity of the relief of protruding elements can be varied: from large details to drawing the finest lines. And for small runs, such a solution will be a rational and profitable choice. Thanks to this, premium embossed packaging looks expensive and presentable, emphasizing the uniqueness of the goods sold.

How to choose the right embossing for packaging?

A large selection of available design methods makes it possible to realize almost any idea. Depending on the purpose of the cardboard box, as well as the characteristics of the product for which it is intended, it is easy to choose the best option:

  • for gift items – gold or silver foil, which looks elegant and festive;
  • for premium – combined or holographic embossing, which emphasizes exclusivity;
  • for youth audiences – Colored and holographic designs look funny and cute.

If doubts or difficulties arise in choosing the appropriate registration method, experienced managers will come to the rescue in this matter. And examples of finished work and completed projects will serve as a guide when ordering a suitable batch of products.

luxury printingcolored foil for printing

Why trust ATTOLIS with embossing

Loyal pricing policy and special offers for clients will make cooperation truly profitable. High-quality metallized or colored foil is used for printing on packaging, and functional equipment makes it possible to automate basic processes and achieve impeccable quality.

The leading printing company ATTOLIS successfully implements any order in strict accordance with the customer's request. And stylish packaging for accessories, clothing, jewelry, souvenirs or other types of products will be ready exactly on time and promptly sent for shipment.

Order a package from ATTOLIS

Appearance Manufacturing Material Scope of Application
Box image
Self-assembling boxes cardboard, corrugated fiberboard, designer cardboard 200 mg (brand: T-22 E-wave) packaging for food products; boxes for confectionery; children's goods packaging; for small appliances
Image of lid and bottom
Lid bottom laminated cardboard, laminated corrugated cardboard, binding cardboard, micro-corrugated cardboard brands: T-22, T-24 (E-wave) perfume packaging; boxes for jewelry; confectionery; gift products; bed linen
Box image
Penal boxes thin or thick cardboard (craft, plain, colored, or printed), cellulose cardboard (brand: T-22 cardboard density 275 g/sq. m.) packaging for gift products; confectionery; children's goods
Box image
Pillow boxes Cardboard, brown kraft-catron (cardboard of 250 g/sq. m.) sock packaging; jewelry or ornaments