Modern digital printing opens up wide opportunities for companies that need to show their uniqueness, attract attention and be remembered. Variable data printing or personalization is used for this.
What is variable data in printing
Such data can be numbers, codes, series, names of addressees, names of cities. The product layout has common text and graphic elements, but each of the copies in circulation receives unique data.
What is variable data printing for?
For example, the company needs to increase the number of customers. And that is why printed products are often used. But it will work much more effectively if customers see a personal, personal appeal by name.
Print individual data — it's a technique that will make your printed products a marketing tool. Text personalization in communication with potential customers looks like this: envelopes with printed addresses and surnames, in which you insert customer cards, letters with a commercial offer to specific customers, contribute to the formation of a positive image of your company and the formation of loyalty of the target audience.
If you hold events, conferences, then you need tickets and leaflets with numbering. We will be able to print each seat and row number in the hall. If you need to send invitations or personal discount offers, you can enter them, in addition to your name, data about the date of the last order, promotional codes.
Types of personalization of printed products
Print products are personalized using:
- printing of addresses and indexes — on postal envelopes;
- names and surnames — on invitations, diplomas, certificates, name badges;
- product activation codes;
- company names — on contracts;
- names of services, goods;
- numbers of discount cards and pin codes in their booklets;
- date of sales, promotions;
- printing of end-to-end numbering in cash books, documents of insurance companies, warranty coupons;
- various graphic elements, including logos, product photos — in catalogs.
We will print a high-quality serial number on forms of any purpose, which will allow you to systematize, easily track and find information. Printing numbers on lottery tickets, certificates — a service we also perform.
In addition, you can order digital printing of barcodes, barcodes or other data from us. Printing qr codes on Instagram business cards will attract new subscribers and customers to cafes, restaurants, sushi bars, companies manufacturing various products and other businesses.
How variable data is printed in the ATTOLIS printer
First of all, the layout is prepared with general information and graphic design. The place where unique elements need to be printed is determined. Then variable data is entered into the form. For example, first we print a form on which there should be a logo, company name, text with an appeal to customers. After that, we print the names of the company's clients or other data in certain places.
What is required from the customer
In order for us to start work, the customer must determine the number of copies in circulation and provide:
- product layout in the required format — or order its production from our designer;
- structured database of variable data.
Pros of contacting ATTOLIS
The quality of our products is consistently high. We can guarantee this with confidence, because at each stage of production we carefully monitor the process and check the products for compliance with the customer's requirements.
ATTOLIS specialists complete all turnkey printing jobs. You can order both the production of printed products based on your layouts and design development from our specialists.
ATTOLIS company uses the most modern equipment — high-performance digital Xerox machines that are able to fulfill orders in small and large runs.
To order printing of variable data, you need to write to us on the website or call the specified number. Our consultants will help you choose the optimal solution and calculate the cost.
Order a package from ATTOLIS
| Appearance | Manufacturing Material | Scope of Application |
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| Self-assembling boxes | cardboard, corrugated fiberboard, designer cardboard 200 mg (brand: T-22 E-wave) | packaging for food products; boxes for confectionery; children's goods packaging; for small appliances |
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| Lid bottom | laminated cardboard, laminated corrugated cardboard, binding cardboard, micro-corrugated cardboard brands: T-22, T-24 (E-wave) | perfume packaging; boxes for jewelry; confectionery; gift products; bed linen |
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| Penal boxes | thin or thick cardboard (craft, plain, colored, or printed), cellulose cardboard (brand: T-22 cardboard density 275 g/sq. m.) | packaging for gift products; confectionery; children's goods |
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| Pillow boxes | Cardboard, brown kraft-catron (cardboard of 250 g/sq. m.) | sock packaging; jewelry or ornaments |