18.08.2023
Scratch comes from the English word "scratch" - scratch, scrape.
Silver not a punch line is applied vibratingly on dates, such as requirements for covering - for example, promotional codes, individual numbers, naming gifts on certificates and promotional features.
The recipient can easily erase the protective coating and see the hidden information.
ATTOLIS prints variable data and scratch coats the printing.
A thin protective layer that can be easily removed with a coin, fingernail or any other sharp object – a mandatory attribute of lottery tickets, bonus cards or promotional materials. The scratch coating reliably protects hidden information until it is activated. At ATTOLIS it is easy to order the necessary printing materials in any format and quantity.
Scratch application: advantages
Among the many advantages of this idea, the following features are worth highlighting:
- Creativity. The ability to create unique, personalized, and most importantly original parts.
- An element of intrigue. Various competitions, promotions and promotional events will significantly increase interest and ensure audience engagement – This format is interesting for both children and adults.
- Protection of confidential data. Scratch labeling can be used to hide access codes or important information that should only be revealed after purchase.
The size of the coating can be almost any: from small to significant. This is a universal solution for use on almost any surface.
Methods of applying a scratch layer in printing
Various variations of the protective surface are available: the main difference is the force required to remove it. Depending on the specifics of the project, the following application methods can be used:
- silkscreen printing;
- hot foil stamping;
- screen printing followed by lamination or varnishing.
The most common colors are silver and gold, but the list of colors is much wider and more varied.
Scratch application: individual design
Depending on the characteristics of the printing materials, as well as the volume of circulation, a current scratch layer will be offered. A personalized approach makes it possible to take into account all the requirements for order fulfillment so that the result perfectly matches the client’s request. This will allow you to create a truly unique product, which will become an important element of the marketing strategy and will be useful in increasing consumer demand.
Collaboration with ATTOLIS
After agreeing on the terms, specialists will begin work. Clients receive a full range of services: from printing and post-printing processing of materials to the subsequent application of a protective layer. The finished scratch sticker, made to order, will be dense and, most importantly, wear-resistant, successfully performing its main function.